From Factory Craftsmanship to Feline Charm | Late February Highlights
In this issue, we’ve gathered a selection of featured stories now available on Asupresso. Explore everything from the craftsmanship behind our daily onigiri to the heart-warming world of chocolate and charming cat-themed features designed to bring a smile to your face. We invite you to dive into the stories that spark your curiosity!
Contents
- [People Press] The Science of Freshness: What Really Happens Inside a 7-Eleven Onigiri Factory
- [News Press] A Lineup of Feline Favorites: Inside the 7-Eleven “Nyanko Discovery!” New Product Reveal
- [People Press] Shopping That Supports the Future: Donations Through the Seven Mile Program and Nippon Foundation
- [People Press] More Than a Printer: A New Lifestyle Hub for Fandom and Beyond
- [People Press] A Week of Sweet Indulgence: Falling in Love with Chocolate
- [Fun Press] Purr-fectly Adorable! A Special Collection of Heartwarming and Playful Cats
[People Press] The Science of Freshness: What Really Happens Inside a 7-Eleven Onigiri Factory
Onigiri from 7-Eleven is something many people enjoy without a second thought. Beyond the careful selection of rice, ingredients, and cooking methods, strict hygiene control is also a vital element supporting its deliciousness. This time, we take you behind the scenes at an onigiri production facility.
[News Press] A Lineup of Feline Favorites: Inside the 7-Eleven “Nyanko Discovery!” New Product Reveal
In Japan, February 22 marks National Cat Day, a date echoing the playful "nyan nyan nyan" of our feline friends. To join the festivities, 7-Eleven Japan is launching the nationwide “Nyanko (Kitty) Discovery!” campaign. We attended a media preview and tasting on February 17 to explore the upcoming lineup firsthand. As the demand for specialty treats continues to grow, we highlight the heartfelt, paws-on stories and the unique value behind this charming collection.
※This content is only available in Japanese.
[People Press] Shopping That Supports the Future: Donations Through the Seven Mile Program and Nippon Foundation
The Seven Mile Program turns your routine shopping into a force for good. By choosing to donate earned miles, your daily purchases can provide vital support to those in need. We sat down with the program team and The Nippon Foundation to discuss the origins of this initiative and the vision driving it forward.
[People Press] More Than a Printer: A New Lifestyle Hub for Fandom and Beyond
7-Eleven’s copiers have evolved from basic printers into all-in-one service points for administrative tasks and fandom hobbies alike. We sat down with Fujifilm Business Innovation Corp., the team behind the technology, to discuss the machine’s evolution and where it is headed next.
[People Press] A Week of Sweet Indulgence: Falling in Love with Chocolate
It’s that time of year when the shelves are full of exciting new chocolates to discover. Whether you’re a long-time fan or just looking for a sweet escape, finding the perfect piece is a delight in itself. Alongside Mizuno from Seven & i Holdings, a devoted chocolate lover, we’re diving into the indulgent world of premium sweets and the lifestyle they inspire.
[Fun Press] Purr-fectly Adorable! A Special Collection of Heartwarming and Playful Cats
To celebrate National Cat Day, Asupresso invited the entire 7-Eleven family, including franchise owners as well as store and corporate staff, to share photos of their beloved feline friends. We received an overwhelming collection of charming snapshots, which we’ve curated into two special showcases: “Irresistibly Adorable” and “Smile-Inducing & Funny.”
※This content is only available in Japanese.
As winter fades into spring, we hope Asupresso inspires you to find small daily joys and moments of awakening. We look forward to seeing you again in our next issue this March!
