A Week of Sweet Indulgence: Falling in Love with Chocolate
It’s the season when rows of chocolate line store shelves, filling the air with excitement.
Which chocolate should I choose today? Many of us enjoy taking our time to decide—or discovering a tempting new product along the way.
“A Spoonful of Enjoy for Your Life” brings you small touches of inspiration to make daily living a little more delightful.
This time, together with Mizuno from Seven & i Holdings—a devoted chocolate lover—we present a lifestyle centered around high-quality chocolate that you just might find yourself falling into.
Mizuno, Seven & i Holdings
"I love chocolate so much that there’s hardly a day when I don’t eat it! Every year, I make sure to visit department store Valentine’s chocolate fairs, where I happily spend tens of thousands of yen on chocolates just for myself. Of course, I also love convenient, easy-to-buy chocolates from convenience stores, so I check new arrivals every week without fail. At home, I always keep my favorite chocolates well stocked."
A Small Treat During a Remote Work Lunch Break
After getting fully absorbed in remote work all morning, it’s suddenly lunchtime before you know it. Lunch often ends up being something quick from the fridge—but afterward, it’s time to slow down and enjoy a coffee break with a piece of chocolate.
"Seven Premium Milk Melty Chocolat 56g, 429 yen (tax included)" is a classic milk chocolate that brings together the fruity aroma and gentle acidity of cacao from Papua New Guinea with the rich, creamy flavor of fresh cream from Hokkaido.
Encased in a thin chocolate shell, the smooth and moist chocolate inside delivers a soft, melt-in-your-mouth "toro-nama" texture—an indulgent treat that gently melts on the tongue.
Mizuno
I also love that it’s individually wrapped and easy to eat. After lunch, when I want to recharge for the afternoon’s work, I refresh myself with chocolate and coffee. And when I’m in the mood for something a little more Japanese, I reach for a matcha-flavored chocolate.
"Seven Premium Matcha Chocolat 4 pieces × 2 packs, 429 yen (tax included)" offers a fresh yet richly indulgent flavor, where first-harvest Uji matcha blends luxuriously with fresh Hokkaido cream.
With its smooth, melt-away texture, each bite leaves behind a lingering aftertaste of fragrant matcha.
A Little Chocolate Break at 3:00 p.m. in the Office
Between preparing documents and attending meetings, the day flies by—and before you know it, it’s already 3:00 p.m. When your brain feels overworked and you start craving something sweet, it’s the perfect moment for a quick chocolate break between tasks.
"Seven Premium Chocolate-Covered Banana Chips 46g, 203 yen (tax included)" pairs crisp banana chips with a gentle banana aroma and smooth, mellow chocolate. The well-balanced combination is so satisfying that you’ll find yourself reaching for just one more piece.
Mizuno
The rich sweetness paired with a light texture really satisfies both your stomach and your mood. I also love that it doesn’t get your hands dirty and is easy to pop into your mouth. I definitely recommend keeping some at your desk for when you start feeling a little hungry.
A Subtly Tipsy Treat for a Friday Night
A Friday night treat to reward yourself for a week well done. Pair a glass of sparkling wine with the aromatic, velvety smooth "Seven Premium Pecan Nut Chocolat 28g, 365 yen (tax included)" for a slightly indulgent evening drink. Settle into a sweet, melt-away moment of luxury.
Finished with a light dusting of cocoa powder that enhances the chocolate’s flavor, the pecan nuts chocolate spreads an elegant sweetness across your palate—making it the perfect way to bring the week to a satisfying close.
Mizuno
With its delightfully crisp bite and luscious melt-in-your-mouth finish, this is a reward chocolate you’ll want all to yourself on a weekend night. Paired with the fresh, fruity, dry sparkling wine "Seven Premium Yosemite Road Sparkling 720ml, 899 yen (tax included)", it creates a luxurious marriage of flavors that I love to savor.
Please note: Pecan Nut Chocolat may not be available at all stores.
Sweet and Salty Delights for a Cozy, Indulgent Day Off
Just stepping outside makes you want to pull your coat tightly closed. On those holidays when the cold really sinks in, it’s nice to stay home and unwind with a good book or a movie.
Why not enjoy a cozy, sweet day off with your favorite drink and the satisfyingly crisp "Seven Premium Caramel-Flavored Chocolate-Covered Pretzels 45g, 267 yen (tax included)" or "Seven Premium Strawberry-Flavored Chocolate-Covered Pretzels 45g, 267 yen (tax included)" by your side?
These chocolate-coated pretzels are finished with a touch of Seto no Honjio salt, creating an irresistible balance of sweet and salty flavors. Being able to choose between caramel or strawberry depending on your mood is another delightful bonus—and it might be fun to share and compare favorites with friends, too.
Mizuno
They’re the perfect snack to nibble on while watching a favorite movie at a relaxed pace. The caramel flavor is a fantastic match—the salty pretzel pairs beautifully with the rich caramel chocolate. The strawberry version has a gentle sweet-and-tart taste, and both are so delicious you can’t help but get hooked. I always find myself reaching for another piece.
From after-lunch moments and afternoon refreshers to weekend-night rewards and relaxed days off, Seven Premium offers an irresistible selection of chocolates suited to every occasion. Why not search for that one chocolate you’ll inevitably fall into—your own personal favorite?
"A Spoonful of Enjoy for Your Life" will continue to bring you small, thoughtful touches that gently enrich your daily routine.
Stay tuned for what’s coming next.
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