About Asupresso
"明日" (meaning "tomorrow" in Japanese)
＋ "us" + "press" + "espresso"
＝
Seven & i's "Asupresso" is a media platform that delivers freshly brewed, rich information specially curated to awaken everyone's tomorrow.
Supporting Everyone at Work
For the employees of the Seven & i Group, and for all our customers, we provide valuable information that brings joy, sparks insight, and encourages a positive mindset.
Various Ways to Enjoy
On "Asupresso," you can enjoy a variety of information through "news press," "people press," and "group press."
So you can awaken to a new version of yourself tomorrow.
News
Press
We carefully gather and share the latest updates and useful information about the group.
People
Press
We thoroughly gather and share the beliefs, motivations, and work-related thoughts of people both inside and outside the group.
Group
Press
We deliciously extract and share the appeal of each group company through learning, experience reports, and entertaining features.
Brand Color
Asupresso Teal
The original teal created for Asupresso is based on the intermediate color between blue and green. It evokes notions of "evolution," "renewal," "open communication," "clarity," and "individual empowerment." This is the brand color of Asupresso.
Brand Symbol
Asupresso Awake
The dot at the end of the Asupresso logo is designed to represent the moment when a person awakens with a positive, fresh, and invigorating feeling. It is the brand symbol of Asupresso.
Mascot
Mascot
- Name
- Mezamē
- Birthday
- January 30
- Personality
- Full of curiosity and loves to support others
- Profession
- Editor at Aspresso
This is asupresso's original character. As a member of the editorial team, it works hard to support everyone's "awakening to a better tomorrow."
