Early Summer Stories and Community Highlights | Asupresso May Highlights
As spring turns to early summer, this month’s Asupresso features stories that bring together local communities, seasonal favorites, and everyday moments. From anniversary celebrations and new ice cream releases to projects shaped by children’s ideas, discover a lineup of stories that add a little excitement to the season.
Contents
- [News Press] Celebrating 52 Years: Inside Seven-Eleven Japan’s Anniversary Festival
- [News Press] Ice Cream in Japan Is No Longer Just for Summer: New Matcha Products to Enjoy at 7-Eleven
- [People Press] Co Creating with Kids in Kumamoto Part 1: Regional Breakfast Ideas
- [People Press] Co Creating with Kids in Kumamoto Part 2: Regional Breakfast Ideas
- [People Press] Local Flavors from Toshijima: Elementary Students Create New Products
- [Fun Press] Mezametchi Vol.66: A Simple Stretch for Your Core
[News Press] Celebrating 52 Years: Inside Seven-Eleven Japan’s Anniversary Festival
Seven-Eleven Japan marked the 52nd anniversary of its first store opening in Japan with a special customer appreciation campaign. A press event introduced the “Kansha Mori” lineup, featuring customer favorites with increased portions of more than 50%, including ramen and sandwiches. Tasting sessions also highlighted products created to express gratitude to customers in a visible and memorable way.
※This content is only available in Japanese.
[News Press] Ice Cream in Japan Is No Longer Just for Summer: New Matcha Products to Enjoy at 7-Eleven
Ahead of Ice Cream Day, Seven-Eleven Japan introduced a new lineup of frozen treats on April 22 designed for changing lifestyles and everyday enjoyment. Expert talks and tasting sessions featuring new matcha products highlighted the appeal of the nation’s unique dessert culture.
[People Press] Co Creating with Kids in Kumamoto Part 1: Regional Breakfast Ideas
At an elementary school in Kumamoto City, Seven-Eleven Japan held a special class program centered on local food and community ideas. Through the development of original breakfast menu products, the project explored new ways to share the appeal of regional ingredients in collaboration with the next generation.
※This content is only available in Japanese.
[People Press] Co Creating with Kids in Kumamoto Part 2: Regional Breakfast Ideas
The Kumamoto initiative introduces new offerings developed through months of collaboration with regional youth. Built around the theme of local breakfast, the program turned the younger generation’s ideas into selections designed to support easy and enjoyable morning meals.
※This content is only available in Japanese.
[People Press] Local Flavors from Toshijima: Elementary Students Create New Products
Another co creation project with Mie Prefecture and Toba City, this time partnering with children on Toshijima Island to develop products. Through a series of special classes, three unique items were created from the children’s ideas and local perspectives.
※This content is only available in Japanese.
[Fun Press] Mezametchi Vol.66: A Simple Stretch for Your Core
This edition of “Mezametchi” introduces an easy seated stretch focused on the abdominal muscles. Perfect for the season before summer, the routine offers a simple way to refresh both body and mind during busy days.
※This content is only available in Japanese.
The season is gradually shifting into early summer, bringing fresh discoveries and uplifting moments along the way. More stories and highlights are coming soon in the next Asupresso digest.
