Fresh Starts and New Perspectives | Asupresso April Highlights

On April 1, Seven-Eleven Japan welcomed 109 new employees at its entrance ceremony. Centered on the theme “A Ceremony Built Together,” the event was thoughtfully designed to create a first day that would resonate for years to come. This report captures the spirit of the occasion, along with reflections from the new employees themselves.

※This content is only available in Japanese.

The entrance ceremony is a vital moment for a company to welcome its newest partners. Members of the HR department share their dedication to crafting a meaningful experience that helps every new hire feel valued and ready for the journey ahead.

A new service, 7NOW Mobile Ordering, launched on April 1, allowing customers to order freshly prepared items in just the right quantity, whenever they need them. From in-store cooked foods to bakery items, the service expands convenience while reducing waste. This article introduces its features and lineup, along with insights from a media briefing event.

Spanning offices nearly 500 kilometers apart, the Hokuriku accounting team supports franchise stores as one unified group. This story explores how they overcome distance and what mindset enables them to function as a cohesive team.

This installment highlights Naganuma, an OFC in the Hokuriku region, who supports franchise owners while also leading a team. Trusted by both colleagues and partners, Naganuma’s approach is rooted in experiences from youth, offering insight into a work style built on empathy and connection.

Even familiar green tea can reveal new depth with a simple change in preparation. This article introduces techniques to bring out its full flavor, including how to enjoy a second brew, shared by a long-established tea company with over a century of expertise.