November Topics that Bring the Season to Life
The November edition of Asupresso Digest highlights the comforting aroma of coffee, exploring new flavors and ideas that warm both body and mind. Alongside this, we feature initiatives that celebrate the joy of good food and showcase diverse efforts from across the 7-Eleven community. Take a moment to enjoy these seasonal stories that bring richness to everyday life.
Contents
- [People Press] Delivering "Deliciousness" Through Video: The Challenge of Seven-Eleven Oishisa-Tsutaetai
- [News Press] Brewing the Future: Seven Café × UCC’s Hydrogen-Roasted Coffee
- [People Press] Painting Dreams in the Sky Above: The Way Zhang from Seven-Eleven Japan Works
- [Fun Press] Common Things Short Comics: Moments Only 7-Eleven Lovers Will Understand
- [Fun Press] Mezamecchi Vol.41 – Refresh Your Mind and Body with Breathing Stretches
- [News Press] Christmas at Home 2025: Seven-Eleven Japan's New Holiday Style
[People Press] Delivering "Deliciousness" Through Video: The Challenge of Seven-Eleven Oishisa-Tsutaetai
The series "A Journey to Weave Your Tomorrow" highlights collaborations with partner companies. This edition features the Oishisa-Tsutaetai (Team Spreading Deliciousness) video initiative, a joint project between Seven-Eleven Japan and Toshiba Digital Marketing Initiative Corporation. The story showcases the creativity and passion behind efforts to communicate the true appeal of 7-Eleven products.
[News Press] Brewing the Future: Seven Café × UCC’s Hydrogen-Roasted Coffee
On Tuesday, October 28, 7-Eleven stores nationwide began offering the new Seven Café Hydrogen-Roasted Coffee. Prior to its release, the Asupresso editorial team attended the product launch event held on Friday, October 24 at Tokyo Midtown. President Tomohiro Akutsu of Seven-Eleven Japan proudly introduced the new coffee, saying it's "a cup that even those who don't usually drink coffee will enjoy." Discover the unique appeal of this innovative new brew.
[People Press] Painting Dreams in the Sky Above: The Way Zhang from Seven-Eleven Japan Works
The series "Work Styles in Several Colors" explores how each employee's journey and individuality shape their way of working. This edition features Meng Zhang from Seven-Eleven Japan, originally from Shanghai, who shares the "treasures" she has gained through her experience working at 7-Eleven in Japan.
[Fun Press] Common Things Short Comics: Moments Only 7-Eleven Lovers Will Understand
The "Common Things Short Comics" manga series delivers short monthly comics based on relatable everyday moments. This installment highlights the "7-Eleven lovers" among employees—those who can't help but react when they spot something related to their favorite brand!
※This content is only available in Japanese.
[Fun Press] Mezamecchi Vol.41 – Refresh Your Mind and Body with Breathing Stretches
Mezamecchi introduces stretches to help awaken and refresh your body. In this edition, we present simple breathing stretches that can be done even during work—perfect for anyone looking to relieve stress and restore calm throughout the day.
※This content is only available in Japanese.
[News Press] Christmas at Home 2025: Seven-Eleven Japan's New Holiday Style
In this event report, Asupresso covers the 2025 Seven-Eleven Japan Christmas Presentation, held on Wednesday, November 5, 2025. The event unveiled a lineup of products designed to make celebrating Christmas at home both easy and festive. We also give you a glimpse into what Christmas in Japan looks like.
※This content is only available in Japanese.
As the city gradually takes on its winter look this November, take a moment to relax with a warm cup of coffee and enjoy a peaceful time with Asupresso.
