Midwinter Moments Featured Reads from Asupresso
On January 30, 2026, "asupresso" celebrated its first anniversary. In this digest, we go behind the scenes to share the "origin story" of our character, Mezamē. We also bring you the latest on delightful deserts and inspiring stories from our team. We hope these heart-warming topics offer you a moment of relaxation.
Contents
- [People Press] Thank You for One Wonderful Year! Mezamē Shares the Story Behind the Beginning
- [People Press] YOU's "My Awakening": Small Realizations Can Lead to Something Bigger
- [News Press] Seven-Eleven Japan’s New Dessert Reveal: Discover the Joy of "Happiness Textures"
- [People Press] Crafting Every Bite of Happiness: The “Sweets Family” Perspective of Seven‑Eleven Japan
- [News Press] Enjoy Regional Flavors at Home: Utsunomiya and Miyazaki Gyoza Join Seven Premium
- [Fun Press] Mezametchi Vol. 51: Clear Your Vision! Stretches for Eye Fatigue
[People Press] Thank You for One Wonderful Year! Mezamē Shares the Story Behind the Beginning
Launched on January 30, 2025, the Seven & i Holdings website "Asupresso" has officially hit its one-year milestone. This date also marks the first anniversary of Mezamē, the character dedicated to supporting everyone’s "awakening" (mezame) for tomorrow. Why was Mezamē created, and what is the mission behind the character? We look back on our first year and share Mezamē’s very first story.
[People Press] YOU's "My Awakening": Small Realizations Can Lead to Something Bigger
In the column series My Awakening, special guests share personal episodes related to moments of realization in their lives.
This installment features YOU, who works across many creative fields including television, film, music, and writing. From her wide range of experiences, she reflects on a recent incident during a flight and the quiet realization it brought.
[News Press] Seven-Eleven Japan’s New Dessert Reveal: Discover the Joy of "Happiness Textures"
On Thursday, January 22, 2026, Seven-Eleven Japan held a presentation to unveil its latest dessert lineup. The event showcased the development background and flavor profiles, along with the craftsmanship and value baked into every bite. Here is an easy-to-follow guide to the charm of these new treats based on the event's highlights.
[People Press] Crafting Every Bite of Happiness: The “Sweets Family” Perspective of Seven‑Eleven Japan
In our third installment of "Up Close with the Team," we spotlight the Sweets Team in the Bakery /Sweets Department of the Merchandising Division. We dive into the development of January’s highly anticipated releases. We spoke with the team about their creative process and the unique "perspectives" they value most.
[News Press] Enjoy Regional Flavors at Home: Utsunomiya and Miyazaki Gyoza Join Seven Premium
Frozen gyoza inspired by the local flavors of Utsunomiya and Miyazaki were released under the Seven Premium brand on January 21, 2026.
Ahead of the launch, a product presentation featured development insights, a talk session with representatives from the supervising local organizations, and tasting samples. This report highlights the appeal of these new products, which are infused with the pride of their respective regions.
※This content is only available in Japanese.
[Fun Press] Mezametchi Vol. 51: Clear Your Vision! Stretches for Eye Fatigue
Mezame Stretch introduces simple exercises to help your body wake up.
This edition focuses on eye stretches recommended for those who experience eye fatigue from desk work or find it harder to see text clearly. An easy routine to help refresh tired eyes.
※This content is only available in Japanese.
As Asupresso enters its second year, we are more committed than ever to bringing you stories that spark your "awakening." Thank you for being part of our journey!
