Thank You for One Wonderful Year! Mezamē Shares the Story Behind the Beginning
Born on January 30, 2025, asupresso, the website platform of Seven & i Holdings, has officially reached its first anniversary.
That also means today marks exactly one year since the character Mezamē was born.
As a member of the editorial team, Mezamē has been cheering on everyone’s "awakening to tomorrow."
Why was Mezamē created?
What thoughts and intentions are woven into the character?
And what kinds of moments has this past year brought?
Here, Mezamē shares the story of how it all began.
Nice to Meet You—Let Me Reintroduce Myself!
Hello! I’m Mezamē, a member of the asupresso editorial team. Actually, January 30 is my birthday!
Over the past year, I’ve had so many wonderful encounters, experiences, and moments of awakening—and I’m truly grateful to have been born.
What Inspired My Creation?
For our group employees and partners, and for all the customers who use our services, we hope that through asupresso, everyone can feel a little happier, more positive, and discover something new.
It was from this wish that I, Mezamē, was born as a member of the asupresso editorial team.
But actually, it took quite a few twists and turns before I became the fluffy version of myself you see today…
Episode 0: The Night Before Mezamē Became a Sheep
I might have ended up as a peacock, a dolphin, an owl, a shark, or even a coffee bean!?
What kind of form would best convey the thoughts behind asupresso?
What kind of form would make everyone smile?
After sharing so many ideas, the team finally decided on a sheep.
There’s even a theory that it came from mezame → mee~ → sheep… or so the story goes!?
* The name Mezamē comes from the Japanese word mezame, meaning "awakening," chosen to reflect our hope of sparking small moments of inspiration, positivity, and new discoveries for everyone.
Which angle of me do you like best? I might shy away if I get embarrassed~.
Even after it was decided that I’d be a sheep, there was still plenty of trial and error.
With lots of care and affection—so that I’d be loved for a long, long time—I became the Mezamē you see today.
Looking Back on a Year Full of Smiles
This past year has been filled with so many encounters and moments of awakening.
I ran all around the company hoping everyone would get to know me better, and sometimes I even traveled far and wide—so many fun memories!
At Yuruverse* 2025, I was thrilled to meet so many yuru-chara from across the country, as well as our customers.
* Yuruverse is a hybrid event combining a metaverse with real-world activities, where Japan’s local mascot characters, known as "yuru-chara," come together to showcase regional culture.
Mezamē’s Goals for 2026
I’ll come see you all again in 2026!
As a member of the editorial team, I’ll keep bringing you helpful information, uplifting content, and stories that focus on each person’s unique thoughts and feelings.
I’ll be cheering on everyone’s new awakenings, so please continue to support me!
This text has been translated using an automatic translation tool.
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