
Coffee at Night, Too: A Gentle Time with Decaffeinated Coffee.
Whether it’s a sleepy morning, a quick refresh between tasks, or a slow, cozy weekend moment, everyone enjoys coffee in their own way. But even the most devoted coffee lover may hesitate to drink cup after cup, worried about caffeine intake. That’s where decaffeinated coffee comes in.
Perfect for those avoiding caffeine during pregnancy, or anyone who wants to relax with a cup in the evening, our decaffeinated coffee offers the same rich aroma and deep flavor as regular coffee—anytime you like.
As part of our "A Spoonful of Enjoy for Your Everyday Life" series, we sat down with Nakasone from Seven & i Holdings to explore "a lifestyle that’s gentle on the body and mind, with decaffeinated coffee at its heart."
Decaffeinated, but still Aromatic and Full-Bodied

Right: Seven Premium Decaffeinated Coffee, 170g, ¥624 (incl. tax)
Left: Seven Premium Decaffeinated Drip Coffee, 10 bags, ¥483 (incl. tax)
Decaffeinated coffee is made by removing over 90% of the caffeine. Some people may have avoided it, thinking the flavor or aroma would be weak. But Seven Premium’s decaffeinated coffee is authentic in terms of richness and aroma.
Made with 100% fruity Brazilian Arabica beans, the caffeine is carefully extracted without compromising the natural flavor. So even without caffeine, the coffee has a savory aroma and a rich, full flavor.
It just might change your mind about decaffeinated coffee, and in the best possible way.

"The coffee is deeply roasted, allowing you to enjoy its richness even when served iced." says Nakasone.
For Both Slow and Busy Mornings

The gentle bubbling of hot water poured into the dripper, the rising steam, and the aroma of freshly brewed coffee—these moments are the same with decaffeinated coffee. On mornings when you have time to spare, it’s nice to prepare slowly and enjoy a longer coffee ritual than usual.
On hectic mornings or at the office, the drip-bag type is ideal. Easy to brew yet full of flavor, each bag is individually wrapped, releasing a fresh, aromatic fragrance with every cup.


Nakasone
The drip type is so convenient that I often enjoy it as a little refreshment while working from home. The aroma that rises the moment you open the bag is a wonderful mood booster.
Another Option for Your Afternoon Cup

Coffee is great for focusing on work, but sometimes you simply want to savor the taste itself. Decaffeinated coffee is perfect for that too.
Imagine sitting in the warm afternoon sunlight, enjoying the fragrance that drifts up from your cup as you take a short break. Creating these small pauses can help you get through a long afternoon more comfortably.
It is also perfect for those days when you have a long day of meetings and just want that "one more cup."
A Gentle Cup to End the Day

As the busyness of the day fades and evening quiet sets in, perhaps with only the sound of turning pages filling the room, decaffeinated coffee makes an ideal companion.
Switching your nighttime cup to decaffeinated coffee lets you wind down without worrying about staying up too late. Your body and mind gently ease into balance, guiding you naturally toward restful sleep. This kind of gentle choice may slowly improve the quality of your daily life.
Even during times when your body or mind feels sensitive to change, a warm cup of decaffeinated coffee will surely make you relax and bring a sense of calmness.

Nakasone
Seven Premium’s decaffeinated coffee is delicious both hot and iced, which makes it a flexible choice. The ‘Deep Roast Decaffeinated Coffee’ launched in March has a smooth bitterness that’s especially well-suited for iced coffee. I enjoy it both on its own and paired with sweets.
Seven Premium’s decaffeinated coffee cuts the caffeine while preserving coffee’s natural aroma and rich flavor. Why not have more wider options by including “decaf” as a choice too?
"A Spoonful of Enjoy for Your Everyday Life" will continue to bring you small touches that quietly enrich each day. Stay tuned for the next issue.
This text has been translated using an automatic translation tool.