画像

Denny’s × Iida Shoten: Chilled or Spicy? Ramen Like You’ve Never Tasted

Seven & i Food Systems presented a media tasting for Denny’s new summer menu on May 7, 2025 to unveil two new summer dishes created in collaboration with the renowned ramen restaurant Iida Shoten, often called 'Japan’s most unbookable ramen shop.' Join Aspresso as we take a look and taste them!

A Third Collaboration Fueled by Trust

alt=

(From left) "Ethnic Chilled Soy Dandan Noodles" (¥1,496 incl. tax) / "Dandan Noodles Neo" (¥1,496 incl. tax)

The partnership between ramen artisan Shota Iida and Denny's began when Iida remarked, "I was impressed by how delicious Denny's Dandan Noodles were." Following the success of their previous two collaborations, the long-awaited third edition is here. This time, two distinctly unique Dandan Noodles have been created.

At the tasting event, Iida revealed, "My food career started from a part-time position at Denny's," reflecting on his roots. He added proudly, "Denny's has always respected my vision and given it full expression, and I feel deep gratitude and admiration for them."

alt=

Shota Iida, Owner chef of "Iida Shoten"

Ethnic Chilled Soy Dandan Noodles

The collaboration between Denny's and Iida Shoten, first launched in 2024 to great acclaim, is making a powerful comeback.! Now upgraded in flavor, aroma, and texture, the new Ethnic Chilled Soy Dandan Noodles take things to the next level.

alt=

Launching May 21, 2025! The "Iida Owner’s Recommended Set" with Ethnic Deep-Fried Chicken, Mini Rice or Steamed Bun (¥2,321 incl. tax)

Iida introduced this original creation saying, "I blended Japanese soy milk, Chinese Dandan Noodles, and the ethnic flavors of Thailand and Vietnam that I love." With a refreshing tang perfect for hot weather, the chilled soy milk broth clings beautifully to the noodles, and the spicy Chinese seasonings whet the appetite. Add the included coriander or lemon for a flavor shift reminiscent of Southeast Asian cuisine—like a taste trip through Asia in a single bowl.

"The unique tang may stand out in air-conditioned rooms, but when temperatures rise in summer, you'll crave that acidity," said Iida, highlighting the depth that suits seasonal changes.

alt=

Crispy fried shiratama-mochi balls, a must-try!

Toppings include shrimp fritters and fried shrimp-flavored shiratama-mochi balls. The chewy texture of the shiratama balls hints at the development team's playful approach. The shrimp flavor shines, whether enjoyed on its own or mixed with the soup, and the contrast with the crispy fritters ensures each bite is interesting.

alt=

Iida demonstrating the final spice topping that defines the flavor

Iida commented that the visually vibrant bowl is "a flavor women will love." The set menu, which includes Ethnic Deep-Fried Chicken and Mini Rice or a Steamed Bun, is hearty yet balanced with plenty of vegetables.

Dandan Noodles Neo

Launching on July 9, 2025, the brand-new hot dish "Dandan Noodles Neo" is here. The intriguing 'Neo' in its name promises an entirely new experience. "This one is incredible," Iida confidently declared, presenting this innovative take on Dandan Noodles.

alt=

Launching July 9, 2025! "Iida Owner's Recommended Set" with Steamed Bun and Green Salad + Mini Rice (¥2,321 incl. tax)

The mild sesame broth and spicy chili oil are deliberately separated, creating flavor variations depending on how you eat. Iida explained, "At first, you feel the sharp spices that hit your nose. As you continue, the sesame and tahini melt in, gradually becoming the full-bodied Dandan Noodles." He praised Denny's ability to execute this complex technique, emphasizing the trust between them.

alt=

"Start by tasting the soy sauce and chili oil," says Iida

The coconut chicken topping also infuses the soup with rich flavors over time. When you order the "Iida Owner's Recommended Set," which includes vegetables and a bun, you can make your own side dish by stuffing the chicken and veggies into it.

While rooted in the "classic" Dandan Noodles style, this confident dish explores new possibilities. Its innovative nature fully deserves the "Neo" title and will delight spice enthusiasts and those seeking a hearty meal!

Next-Level Ramen at Your Everyday Restaurant

alt=

Freshly ground spices bring rich aroma

"I do things at my own shop that are very different from a nationwide chain like Denny's," said Iida. "Normally, you'd think, ‘this can't be done,’ but Denny's makes it possible." His words reflect a mutual respect and trust developed through past collaborations.

alt=

Iida and Fukuoka from Seven & i Holdings Co., Ltd.

Now or Never! Denny's Exclusive Ramen Is Here

These two Dandan Noodles dishes will be available nationwide for a limited time this summer. During a season when appetite can wane due to the heat, come experience the flavor crafted to impress even hardcore ramen fans!

飯田商店監修「オリエンタル冷やし豆乳担々麺」 | デニーズ

飯田商店監修「オリエンタル冷やし豆乳担々麺」 | デニーズ

2025年5月21日(水)より、日本一予約が取れないと言われる「飯田商店」店主、飯田将太氏監修による『オリエンタル冷やし豆乳担々麺』を期間限定で販売します。

*All prices are inclusive of tax and are current as of May 2025.
*Please note that prices are subject to change.
*Availability may vary by store, and product selection may also differ. Please inquire at your local store for details.

This text has been translated using an automatic translation tool.

Back to Site Top

pagetop