Seven-Eleven at Expo 2025: Where the Future of Shopping Begins

The two stores at Yumeshima, Osaka, offer a glimpse of what Seven-Eleven could look like in 2030. Since our 50th anniversary in 2023, we've been shaping the next 50 years with our commitment to "Building a joyful future, together." This Expo isn't just a glimpse into the future –it's the first step toward it. With sustainable products and eco-friendly innovations, these stores preview what's coming to a store near you soon.

The store staff wears unique uniforms designed specifically for this event. Fashion designer Yuya Nakata created the designs under the supervision of renowned creative director Kashiwa Sato.

These uniforms embody a commitment to sustainability, made from over 4% recycled materials from uniforms previously used in stores across Japan, and up to 96% recycled plastic bottles, achieving a 'uniform-to-uniform' recycling system. The signature colors of Seven-Eleven–orange, red, and green–are used effectively to capture visitors' attention and ensure instant recognition of the brand.

The relaxed and easy-to-move designs of the uniforms have been thoughtfully created with all staff in mind, regardless of gender or age, ensuring comfort and mobility.

Familiar items like rice balls and sandwiches are available in special, sustainable packaging at both the West Gate Store and the Water Plaza Store.

For international visitors, exclusive drinks like the "Kome Koji Milk Cafe Latte" and the "Matcha Smoothie" offer a taste of traditional Japanese flavors. These refreshing options are perfect for the upcoming season. In addition, freshly prepared sweets like "Rice Dumpling with Salty-Sweet Sauce (Mitarashi-Dango)," "Rice Dumpling with Red Bean Paste (An-Dango)," and "Sweet Red Bean Paste Filled Cake (Taiyaki)" provide a delightful and unique food experience.

According to the merchandiser, product development prioritized the strong demand for traditional "wa" (和=Japanese) flavors from overseas visitors. The limited-edition smoothies offer a rich matcha flavor with a refreshing taste, and the inclusion of kale and fruits makes them an easy way to consume nutrients. These cool and delicious matcha smoothies are a must-try at the Expo, which runs from April through October.

Kome koji is a fermented rice product essential in making traditional Japanese foods like sake, miso, and soy sauce. The Seven Café's "Kome Koji Milk Café Latte" uses this ingredient to create a latte without any dairy milk, making it a great option for people with allergies, lactose intolerance.
The merchandiser emphasized its naturally derived sweetness from rice. While the taste is somewhat similar to oat milk, it also features a unique savory aroma and a gentle sweetness distinct to rice-creating a new kind of flavor experience. On the rainy day of the interview, the warm, subtly sweet coffee was especially comforting. There's also an iced version, perfect for enjoying on hot summer days.

Large digital signage displays, both inside and outside the stores, provide clear and multi-language information about products and menus to guide customers. With the latest technology, the store offers an efficient and enjoyable shopping experience.

Some food items are available for purchase via ticket machines inside the store, which offer English and Chinese language options. Additionally, an avatar robot, 'newme,' assists customers with their shopping. Operated remotely by staff from another room, this robot provides a futuristic, smooth, and engaging shopping experience.

Digital signage outside displays the winning works from the "National SDGs Children's Poster Contest," sponsored by Seven-Eleven Japan, offering entertainment for those waiting in line.

Step into the future of convenience with a shopping experience like no other. At the World EXPO2025, explore exclusive innovations and immerse yourself in the unique atmosphere of Seven-Eleven's next-generation stores.

This text has been translated using an automatic translation tool.